Film Production Platform · Client project

Farm Cove

Restructured financial workflows to reduce complexity in the film finance space. Focused on clear information hierarchy and faster understanding.

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RoleHead of Design

Year2024

DeliverablesBranding, Website Design, Dashboard UI, Presentations, Motion, Process Automation, Asset Library, Email Design

Motion

Motion Content

Motion Reel

Motion content that brings the Farm Cove brand to life across digital channels.

Context

The Platform

Farm Cove is a platform built for film producers, combining budgeting, script upload, invoice processing, payments and approvals into one streamlined system.

This project focused on presenting a complex product in a clearer, more credible and more visually engaging way — from the marketing website and dashboard UI to presentation decks and motion content.

Challenge

Complex product, unclear presentation

A powerful platform with multiple interconnected features needed to be communicated clearly to producers who are not necessarily technical.

Information Overload

Too many features presented without hierarchy made it hard for users to understand the core value proposition.

Credibility Gap

The visual presentation didn't match the sophistication of the product, undermining trust with potential clients.

Approach

Clarity through visual hierarchy.

Developed a unique visual style that communicates the platform's sophistication while making complex workflows feel approachable and intuitive.

Core Principle
"A complex product deserves a presentation that matches its ambition — clear, structured, and visually compelling."

Key Work

Website Design

A premium marketing site designed to communicate the platform's value clearly — built to guide producers and investors through the product with confidence.

Responsive Design

Fully responsive across all screen sizes — ensuring the experience is consistent on any device.

Website — Hero Section

Designed to immediately communicate Farm Cove's positioning and value proposition above the fold.

Unique Visual Style

A distinctive visual language — including a custom illustration style — that sets Farm Cove apart in the film finance space.

Product UI

Dashboard Design

The platform's core interface — designed for clarity and efficiency across complex financial workflows.

Dashboard — Embedded in Site

The dashboard embedded directly into the marketing site, giving prospects an immediate sense of the product experience.

Dashboard — Secondary View

Additional dashboard views showing the depth and consistency of the UI system.

Presentations

Pitch Decks

Presentation Slide

Structured slides that communicate the platform's value to investors and partners.

Presentation Deck

A cohesive deck that tells the Farm Cove story with clarity and visual impact.

Outcome

The Impact

A complex product, presented with clarity and confidence.

For the Product

A visual system that matches the platform's sophistication and communicates its value clearly to producers and investors.

For Users

A clearer, more intuitive interface that reduces friction and makes complex workflows feel manageable.

“I hired Michal to help us create videos and motion graphics for my companies, Farm Cove and Ecobride. We needed to communicate fairly complex information in a way that was simple, engaging and easy to understand, and Michal has a real talent for doing just that. He works hard, has a great eye for detail and takes genuine pride in what he creates. I'm sure he has a lot of value to add to anyone looking to create engaging, high-quality videos.”

Nash VazifdarFarm Cove | Ecobride

Need to make a complex SaaS product clearer?

Whether it's a website, motion graphics, explainer, or visual system — let's talk about how to make your product easier to understand.

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